Monitor the Activity of your Social Media Sites

Monitor your Social Media Sites

How many people are you reaching?

How many readers are new? How many repeats?

How long does each reader stay on your site?

You need this information to determine is your Social Media data is valuable to your readers.  Fortunately there are programs to help you collect this information.

The Top Social Media Monitoring Tools

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing strategy.

1.   Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Instagram, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is well known for its social media management functions. 

2.   TweetReach is a great monitoring tool for your business if you’re interested in checking how far your Tweets travel. TweetReach measures the actual impact and implications of social media discussions.

3.   Brandwatch Consumer Research - Our social media monitoring tool, Brandwatch Consumer Research, has a huge range of features and applications. It can track everything from your own channels to hashtags to specific phrases and keywords you want to look at.

4.    (one of my favorites) IFTTT isn’t specifically made for social media monitoring, but it can be easily turned towards it. IFTTT essentially lets you connect up different services so that when something happens on one, it triggers an action in another (or the same if you like).

For example, you could have IFTTT send you an email every time your brand is mentioned. Or you can get an SMS whenever a term specified by a Twitter search query gets posted.

5.   Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. Along with metrics around each individual post, more interestingly is the ability to see what content performs best.

6.   Twazzup is great for social media beginners looking for a Twitter monitoring tool. You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, most retweeted photos and links, and most importantly, the top 10 keywords related to your search.

7.   Sometimes we forget that social media doesn’t just include the big players. Forums and messaging boards count too. Boardreader allows you to search for specific terms on a range of different forums to see when people talk about you and what they’re saying.

8.   HowSociable is a handy tool for measuring your and your competitors’ social media presence. 

A free account allows you to track 12 social sites, including Tumblr and WordPress. However, if you’re interested in 24 more, such as Facebook, Pinterest, Twitter, etc. a pro account is required.

9.   TweetDeck covers the basic needs of any Twitter user, so is a good option for beginners. It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts. There is a web app, chrome ap, or mac app. The Windows app ceased functioning in April 2016.

10.                Mention monitors millions of sources in 42 languages, helping you stay on top of all your brand mentions on social networks, news sites, forums, blogs or any web page.

The app lets you keep track of your team’s actions, share alerts and assign tasks. Generating reports and exporting mentions can help you get a snapshot of your mentions by source or language over a selected period of time. They offer a 14-day free trial.

11.                Twitonomy offers a range of metrics for free, with premium features enabled for $19/month. Simply sign in with your Twitter account for robust monitoring and metrics about your account. You can add your competitor’s Twitter handles to gain insights about their activity too.
Twitonomy shows you details of your Twitter lists, followers and followings, your most popular Tweets, engagement statistics and much more.

12.                Focusing specifically on Twitter, Followerwonk is the right tool to find, analyze and optimize your online presence for social growth.  The tool is perfect for planning outreach campaigns by allowing you to search Twitter bios, connect with influencers or fans and break them out by location, authority, number of followers and more.

Information is taken from https://www.brandwatch.com/blog/top-social-media-monitoring-tools/

I hope it was helpful

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